RBEWC – FORMAT
Five new approaches to retail
A congress
to inspire
Hear industry decision makers and innovative companies and retailers debate the sector’s global future. RBEWC’s keynote sessions, panels and workshops focus on what’s driving change in retail.
Six focus topics
Omnichannel
Most consumers are channel agnostic. Their research and shopping journeys are fluid and multimodal, with customers moving between online and offline retailers to make their purchases.
Real Estate
The real estate industry is going through a rapid transformation. Tenant dynamics, shifts in customer demographic and digitalization have been, and continue to be, major disruptors for the sector.
Retail Tech
Both brick-and-mortar and online retailers take advantage of enabling technologies and automation. The Internet of Things, Augmented & Virtual Reality (AR/VR) and AI are just a few of the tools improving the shopping experience.
Customer Experience
We believe in putting customers at the center of retail. Whether it’s reinventing loyalty programs or personalizing the buyer experience, retailers need to make use of experience and data to develop strategies to better serve customers.
Supply Chain
Customer convenience, response time, and supply and demand flexibility can really set a retailer apart from competitors. Businesses need to transform traditional supply chains using tools new technology offers.
New Retail Models & Trends
Retail is in transition. Sustainability, the circular economy, collaborative models and new marketing tools are all rapidly transforming the sector, providing new opportunities for retailers, but also challenges.
Start-up Village
to dare
Meet the technology start-ups redefining retail and e-commerce, ready to take off. They’re seeking opportunities with key retailers and brands to collaborate, partner, or find investment.
Start-ups will have access to a pitch corner, to workshops and to exhibition areas. Voice, artificial intelligence, omnichannel, IoT and in-store experience will all play an important role in the Start-up Village
Selected trade show
to amaze
Quality and disruption come together in the exhibition area. Our showroom is all about real innovation, highlighting the companies most on the cutting-edge.
More than 100 such companies will demonstrate how the latest products and trends are transforming the consumer experience.
BCN shopper experience
to explore
Barcelona’s retail scene is part of its unique identity. RBEWC reveals routes through the city’s shopping zones, showcasing how local retailers are creating new methods of engagement through technology, design and service.
Business & leisure
to engage
“Relax, have fun, do business”:
that’s the aim of our networking program, and Barcelona is in the perfect place to do it.
Get to know the whole retail ecosystem and add to your contact list at exclusive off-event activities.
27-29 MAY 2019
Gran Via venue
Barcelona
HALL 2.2
01 Congress
02 Startup village
03 Trade Show
04 Outdoor areas
Challenge accepted: we answer retail players’ questions
How can my ideas and solutions contribute to retail?
RBEWC offers a space for vendors to share their innovations and explain how they can help retailers and brands.
